Why the "WOW" Factor Isn't for Everyone
Everyone wants their website to stand out, but clients rarely think of the implications it has on the health of their website.
A healthy website is one that can help you achieve your goals, whether that be to download a document, fill out a form, or simply provide information to its users. This is only capable when a site has strong calls-to-action, content, and visual elements working together to drive the user to the end goal.We’ve outlined the pros and cons of creating a site around a “WOW” factor, so you can make an informed decision for yourself.
At the end of the day, it’s important to consider your audience and the impact a large, interactive element will make on their user experience. You don’t want your audience to remember you for bad functionality or terrible load time. If it doesn’t suit your user, consider a smaller element, such as an impactful photo, interesting hover effect, or subtle animation to give your website character.
Do you know if your site is healthy? We can help you determine your site’s health and tell you how to improve it.