LinkedIn Employee Advocacy Tool: How to Use it and Why It Matters to Your ROI
Your employees aren’t engaged, and your team feels out of sync. Once this happens, it becomes much more difficult to reign them back in and create valuable work for clients. As clients begin to notice internal communication issues within your organization, their trust will dwindle to the point where they take their business elsewhere.
It’s time to get your team excited about their work again, starting with getting their attention. Remember, your employees are your biggest advocates for your brand, so if they feel disengaged, the ultimate consensus will be that they feel undervalued where they are and will begin to question their place in the organization.
A February 2024 report from Gallup on employee engagement trends reported that nearly 17 percent of American workers are actively disengaged, and only 30 percent are actively engaged.
Perhaps there’s a place to turn that you never thought about before that could be the simple yet significant key to getting employee engagement numbers up and heightening overall team collaboration.
In this white paper, we’ll explore LinkedIn’s Employee Advocacy feature - how it works, what it does for your company, and its impact on your bottom line.
Topics We’ll Cover:
The purpose is in the name, right? “Employee advocacy.” This is the goal here - to give your employees a platform to share their ideas and their expertise and provide them with tools to feel more engaged and part of your team.
LinkedIn Employee Advocacy is a tool that businesses can use on their LinkedIn page to actively engage their employees by posting pre-curated content specifically for employees to edit and share with their network.
Each piece of content will be posted to the employee’s feed and look like it came from their account rather than your business page. This allows employees to share their thoughts and industry expertise with their network while engaging with your business. The posts you curate for employees can be the perfect opportunity to include a call to action (CTA) to your website, so it’s a form of free promotion from employees as well, but don’t take it for granted. Plus, it also boosts your brand’s authority in the industry, promoting you as a thought leader.
Before LinkedIn Employee Advocacy became the new kid on the block in 2021, we had “Elevate.” Elevate was a paid product that used LinkedIn’s algorithm to find relevant content that subject matter experts within your organization, as well as your business page admins, could easily provide to employees to add their perspective and share to their own network across various social media platforms.
Elevate was proven to be effective as LinkedIn reported that some users saw:
The goal of Elevate was to leverage LinkedIn’s algorithm and combine it with human curation to serve the most relevant content for employees to share with their growing network of peers.
When LinkedIn Elevate shut down, Employee Advocacy took its place with features that made it easier to keep employees engaged while also acting as advocates for your company. This tool is a great spark to see who your loyal employees are and who feels proud of their work.
LinkedIn Elevate was a paid tool that was only available for organizations that allocated time, resources, and, not to mention, a budget, to keep employees active and share their insights on social media. It offered companies the ability to provide brand-friendly messaging for employees to share while giving them the space to add in their own commentary to give each post more of a personalized touch.
In fact, nearly 30 percent of company engagement on LinkedIn comes from employees, so if the content is irrelevant and doesn’t resonate with them, you’ll notice a decline in overall numbers, and your brand awareness efforts will die down due to a decline in employee interactions, such as likes, comments, and reshares.
With LinkedIn Elevate, you could keep your employees actively engaging with your brand, but not without the most notable limitation - price. Elevate was only available to members who were willing to pay for its unique functionality. Larger corporations with a higher budget probably weren’t as hesitant to activate it right away, but for smaller businesses and start-ups with smaller budgets that were still growing their following, it might not have been in the cards for them.
In December 2020, Elevate, LinkedIn’s stand-alone employee advocacy product, said farewell and much of its functionality was merged into LinkedIn company pages that would be available for business pages. And the best part? It became completely free!
One of the features that was lost with the exit of Elevate was the ability to share external insights and industry resources. With LinkedIn Employee Advocacy, you can still share external resources, but you need to curate your own content and share the post separately within your Employee Advocacy feed rather than simply sharing the original post with employees.
Employee Advocacy was introduced shortly after, and it’s now easier than ever for employees to stay engaged with their company, as well as their network, on LinkedIn.
Before we look at a step-by-step guide on how to post Employee Advocacy content, you need to know what to post.
Because of its unique functionality to post pre-curated content, it would make sense that you’ll want to promote much of your own company content to increase the likelihood that your team will share it with their connections and hopefully help generate some people to either your company’s page or website, or both.
Employee Advocacy is also a great forum to share external sources that discuss content relevant to your industry. For example, if you’re in the finance industry, you may want to provide your employees with a post that links to an article about the best high-yield savings accounts. Or, if you’re in the life sciences industry, you may find a recent white paper on new cell and gene therapies to be relevant to share.
Don’t know where to begin with Employee Advocacy? Here are some topic ideas to explore that can help bolster your company’s name by sharing updates and content specifically related to you.
Did you just host a team outing with everyone? Maybe you had a very intense game of bowling the other day and want to let your employees easily share a post about it. Here, you can.
What industry events will you be attending this year? Let everyone know where you’ll be and
if you’ll be exhibiting at some of the hottest events by posting to Employee Advocacy.
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Culture is great, but you also have products to promote, and Employee Advocacy is another
outlet to showcase why you’re the premier partner for your business.
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Do you have a recent blog you want to promote? Or, maybe you recently published a white paper that hosts exclusive information and tips on how to solve a certain challenge. Stop thinking about it, and start posting about it.
Cake is nice, but you also want employee work anniversaries and company milestones and
achievements to be promoted for all to see and celebrate.
You can also leverage posts that have already been published to your company page by repurposing that content and reworking it slightly to make it more informal and like it’s coming from someone on your team.
Here’s an example of what this could look like:
Original Company Post:
Employee Advocacy Post:
LinkedIn Employee Advocacy is a great outlet for getting important company resources and exciting announcements out there, and while it may seem the same as just putting out a post directly on your company feed, you want to alter your messaging for this specific outlet.
Because Employee Advocacy is made specifically for employees to share pre-curated content from a bank of posts, the thought behind it is that they will ultimately be the ones to put it out to their networks. In short, it needs to read like it’s coming from them and not your company.
Make sure you’re writing in the first-person point of view and using “I,” “me,” and “my.” Avoid using language that portrays that the post is coming directly from the company page. If you’re referring to the company, do so in a way that makes it seem more informal and like the employee is speaking about the company rather than using the first-person point of view.
Example:
DO Use: As a member of Citro, I work closely with clients to ensure their success and make sure they’re always happy.
Do NOT Use: At Citro, we work with clients to ensure their success and make sure they’re always happy.
Now, in some cases, it’s perfectly fine to use “our,” “we,” and “us.” For instance, if you’re referring to yourself and your colleagues as a team, this language still works and sounds like it’s coming from an employee rather than the brand. So, you can combine both points of view.
Example:
At Citro, my team and I work together to collaborate on projects that do wonders for our clients.
Using LinkedIn’s Employee Advocacy product is pretty simple. As long as you are a page admin (super admin, content admin, or curator) on your company’s page, you can create and manage employee posts.
Let’s take a look at how to create a post and what it looks like from both the admin and member page view.
1. Go to your business’s LinkedIn page, and make sure you’re on the admin view.
2. If you’re on the member view, go to the top blue bar, and click “View as admin.”
3. You’ll be taken to the company’s home feed where you’ll see your general feed posts that go out to your followers. From here, you’ll click on “Recommend to employees” under “Feed.”
4. Here, you’ll see a bank of posts that are already on your Employee Advocacy feed. If you don’t post, there won’t be anything there.
5. Next to your profile photo, under the “Recommend to employees” tab, start curating your post.
6. Once you’re happy with your post, hit “Recommend.”
1. To share an employer-recommended post to your personal feed, switch to member mode if you’re not already. To do so, on the left panel, under your company’s profile photo, click “View as member.”
2. You’ll see recommended posts under the “My Company” tab under “Recommendations.”
3. If you want to share with their network, go to the post, and hit “Start a post.”
4. You can then edit any of the content if you wish to do so, and then hit “Post.”
There is no rule of thumb to follow for how many times you should post to Employee Advocacy. Unlike general feed posts, you’re not tied to LinkedIn’s golden rule for post frequency since it’s not directly coming from your company page.
As a brand, you want to aim to post at least twice per week - if not more - in order to leverage your current network and get your name out there as you continue to grow brand awareness.
Since Employee Advocacy posts aren’t publicly posted from the company page, you don’t need to follow as strict of a posting schedule, but you should still aim to publish a certain amount of posts every month. In our experience working with our own clients, we generally try to aim to provide them with around 10 posts every month.
While Employee Advocacy is extremely useful for employee engagement and brand awareness, it’s all for naught if your post bank isn’t being utilized.
One of the flaws of the Employee Advocacy feature is that employees don’t get notified automatically by the platform once you post something. This is why you need a plan to get the posts in front of your employees.
Here are a few ways to get them the message:
If your employees are already disengaged and feel unmotivated in their work, they’re likely not going to go out of their way to share the posts you create, so you may want to consider coming up with an incentive plan.
You can incentivize employees to take part in Employee Advocacy by hosting monthly competitions to see who shares the most content and send them prizes. You can also enroll your company in an online portal where you can earn points that you’ll reward them with for posting content. Once they reach a certain amount of points, they can redeem them for a prize of their choice that they can pick out on the site.
You can even give them all a monthly goal to share at least five posts per month, and if they rise to the challenge, you can send them an Amazon e-gift card. Who doesn’t love Amazon?
Remember, Employee Advocacy helps with not only elevating your brand on LinkedIn, but it’s a way to enhance your internal communication as well. Like we said before, if your employees aren’t excited about their work and you lack communication within your organization, your Employee Advocacy strategy won’t succeed.
Want to know more about how often your employees engage with your content? LinkedIn has you set up with an analytics dashboard specifically to track the performance of your Employee Advocacy posts.
1. Simply start by going to the admin view of your company page.
2. Next, head over to the left sidebar, and click “Analytics.”
3. At the top, click “Employee advocacy.”
4. Choose the desired date range you wish to gather analytics on.
Here, you’ll be able to look through analytics on your Employee Advocacy efforts. You can track reactions, comments, and reposts. You can also look at who you’re reaching through these posts based on their seniority level, job function, industry, location, and company, just as you would for general analytics for your LinkedIn business page.
Analytics are great and all, but you need a plan of action in order to capitalize on whatever you find. If you’re performing poorly in Employee Advocacy, how can you improve? If you’re doing well, what can you do to maintain or exceed performance for next month?
When looking at your analytical performance, consider these key points.
Understanding what subject matter is getting the most attention will help when it’s time to curate more content in the future. If you know that a certain topic is more likely to get engagement from your employees and their network, leverage that to create more content specifically around that topic. If you’re not posting content that’s important to your team, they won’t want to share or elaborate on it, and the entire experience will feel less personalized for them.
Which employees are utilizing Employee Advocacy the most, and what types of content are they sharing? This is where some social listening comes into play. Don’t simply look at what people are posting the most, look at what they’re sharing and if they’re adding their own thoughts to the posts as well. This will help you determine what content is most valuable and relevant to them and their network moving forward with future content creation.
The LinkedIn members that your employees’ posts reach matter. If they’re reaching more users in entry-level positions, this might entice you to consider popping in a few recruitment posts with a “Join our team” message added to them. Or, if you tend to see a spike in users in senior-level positions interacting with their posts, maybe consider talking more about services and client success stories since they’re likely the decision-makers of the company and could be potential new business for you.
There are many ways in which LinkedIn Employee Advocacy helps your return on investment (ROI).
One of the most important ways LinkedIn Employee Advocacy helps with ROI is that it instills more of a bond between you and your employees. Why is this important? If people notice that your employees are advocating for your brand and taking the time to share content that promotes the company, your culture will blossom to the outside world, and prospective employees and job seekers will want to come work for you.
Unless you’re using artificial intelligence for all your social media posts without any human creation, which we don’t recommend, your company posts are being curated by people, either on your team or from an outside agency. But the messaging is still coming from the company rather than an employee, so using Employee Advocacy helps branch out your messaging into more personalized content that comes directly from your team and provides more authenticity as a whole to your brand.
These extra posts also help with increasing brand visibility, which can lead to more organic lead generation and business opportunities. LinkedIn Employee Advocacy is a great way to have your employees help with organic brand promotion, leading to increased awareness.
Not to mention, the more your employees post about your brand and add their expertise to each post, the more credibility your company receives, ultimately heightening your authority within the industry and making you stand out from your competitors.
We covered a lot here, from reviewing how LinkedIn Employee Advocacy works for both employers and employees, what to post, how to post, and how it all ties into your ROI strategy. Saying you’re ready to get started is the easy part, but capitalizing on this opportunity takes some effort. Our team has plenty of experience in curating personalized posts for our clients’ employees to post and share with their network. All we need to know is if you’re ready. Connect with us today to tap us into the game!
It’s time to get your team excited about their work again, starting with getting their attention. Remember, your employees are your biggest advocates for your brand, so if they feel disengaged, the ultimate consensus will be that they feel undervalued where they are and will begin to question their place in the organization.
A February 2024 report from Gallup on employee engagement trends reported that nearly 17 percent of American workers are actively disengaged, and only 30 percent are actively engaged.
- What could be the cause of this?
- Lack of resources or support from leadership
- Tedious or repetitive tasks not relevant to an employee’s role/skills
- Micromanagement
- Heavy workload
- Little appreciation/feeling undervalued
- Limited growth opportunities
- High turnover rate
- Negative employee reviews
- Tarnished reputation for workplace culture
- Team instability
- Lack of productivity
- Below average work
Perhaps there’s a place to turn that you never thought about before that could be the simple yet significant key to getting employee engagement numbers up and heightening overall team collaboration.
In this white paper, we’ll explore LinkedIn’s Employee Advocacy feature - how it works, what it does for your company, and its impact on your bottom line.
Topics We’ll Cover:
- Intro to LinkedIn Employee Advocacy
- LinkedIn Elevate and Employee Advocacy
- What to Post & Tips
- How to Post as an Admin
- How to Share Posts as a Member
- How Often You Should Post
- Notifying Employees of New Posts
- Leveraging Analytics
- Incentivizing Employees to Share
- Employee Advocacy’s Impact on ROI
LinkedIn’s Employee Advocacy Feature
The purpose is in the name, right? “Employee advocacy.” This is the goal here - to give your employees a platform to share their ideas and their expertise and provide them with tools to feel more engaged and part of your team. LinkedIn Employee Advocacy is a tool that businesses can use on their LinkedIn page to actively engage their employees by posting pre-curated content specifically for employees to edit and share with their network.
Each piece of content will be posted to the employee’s feed and look like it came from their account rather than your business page. This allows employees to share their thoughts and industry expertise with their network while engaging with your business. The posts you curate for employees can be the perfect opportunity to include a call to action (CTA) to your website, so it’s a form of free promotion from employees as well, but don’t take it for granted. Plus, it also boosts your brand’s authority in the industry, promoting you as a thought leader.
LinkedIn Elevate
Before LinkedIn Employee Advocacy became the new kid on the block in 2021, we had “Elevate.” Elevate was a paid product that used LinkedIn’s algorithm to find relevant content that subject matter experts within your organization, as well as your business page admins, could easily provide to employees to add their perspective and share to their own network across various social media platforms.
Elevate was proven to be effective as LinkedIn reported that some users saw:
- 5x more content shared
- 4x more job views
- 3x more company page views
- 2x more page followers
The goal of Elevate was to leverage LinkedIn’s algorithm and combine it with human curation to serve the most relevant content for employees to share with their growing network of peers.
When LinkedIn Elevate shut down, Employee Advocacy took its place with features that made it easier to keep employees engaged while also acting as advocates for your company. This tool is a great spark to see who your loyal employees are and who feels proud of their work.
LinkedIn Elevate was a paid tool that was only available for organizations that allocated time, resources, and, not to mention, a budget, to keep employees active and share their insights on social media. It offered companies the ability to provide brand-friendly messaging for employees to share while giving them the space to add in their own commentary to give each post more of a personalized touch.
In fact, nearly 30 percent of company engagement on LinkedIn comes from employees, so if the content is irrelevant and doesn’t resonate with them, you’ll notice a decline in overall numbers, and your brand awareness efforts will die down due to a decline in employee interactions, such as likes, comments, and reshares.
With LinkedIn Elevate, you could keep your employees actively engaging with your brand, but not without the most notable limitation - price. Elevate was only available to members who were willing to pay for its unique functionality. Larger corporations with a higher budget probably weren’t as hesitant to activate it right away, but for smaller businesses and start-ups with smaller budgets that were still growing their following, it might not have been in the cards for them.
From Elevate to Employee Advocacy
In December 2020, Elevate, LinkedIn’s stand-alone employee advocacy product, said farewell and much of its functionality was merged into LinkedIn company pages that would be available for business pages. And the best part? It became completely free!
One of the features that was lost with the exit of Elevate was the ability to share external insights and industry resources. With LinkedIn Employee Advocacy, you can still share external resources, but you need to curate your own content and share the post separately within your Employee Advocacy feed rather than simply sharing the original post with employees.
Employee Advocacy was introduced shortly after, and it’s now easier than ever for employees to stay engaged with their company, as well as their network, on LinkedIn.
What to Post on LinkedIn Employee Advocacy
Before we look at a step-by-step guide on how to post Employee Advocacy content, you need to know what to post.
Because of its unique functionality to post pre-curated content, it would make sense that you’ll want to promote much of your own company content to increase the likelihood that your team will share it with their connections and hopefully help generate some people to either your company’s page or website, or both.
Employee Advocacy is also a great forum to share external sources that discuss content relevant to your industry. For example, if you’re in the finance industry, you may want to provide your employees with a post that links to an article about the best high-yield savings accounts. Or, if you’re in the life sciences industry, you may find a recent white paper on new cell and gene therapies to be relevant to share.
Don’t know where to begin with Employee Advocacy? Here are some topic ideas to explore that can help bolster your company’s name by sharing updates and content specifically related to you.
Company Outings
Did you just host a team outing with everyone? Maybe you had a very intense game of bowling the other day and want to let your employees easily share a post about it. Here, you can.
Upcoming Events
What industry events will you be attending this year? Let everyone know where you’ll be and
if you’ll be exhibiting at some of the hottest events by posting to Employee Advocacy.
Service Promotions
Culture is great, but you also have products to promote, and Employee Advocacy is another
outlet to showcase why you’re the premier partner for your business.
Shared Resources
Do you have a recent blog you want to promote? Or, maybe you recently published a white paper that hosts exclusive information and tips on how to solve a certain challenge. Stop thinking about it, and start posting about it.
Employee or Company Milestones
Cake is nice, but you also want employee work anniversaries and company milestones and
achievements to be promoted for all to see and celebrate.
You can also leverage posts that have already been published to your company page by repurposing that content and reworking it slightly to make it more informal and like it’s coming from someone on your team.
Here’s an example of what this could look like:
Original Company Post:
Employee Advocacy Post:
Tips for Posts
LinkedIn Employee Advocacy is a great outlet for getting important company resources and exciting announcements out there, and while it may seem the same as just putting out a post directly on your company feed, you want to alter your messaging for this specific outlet.
Because Employee Advocacy is made specifically for employees to share pre-curated content from a bank of posts, the thought behind it is that they will ultimately be the ones to put it out to their networks. In short, it needs to read like it’s coming from them and not your company.
Make sure you’re writing in the first-person point of view and using “I,” “me,” and “my.” Avoid using language that portrays that the post is coming directly from the company page. If you’re referring to the company, do so in a way that makes it seem more informal and like the employee is speaking about the company rather than using the first-person point of view.
Example:
DO Use: As a member of Citro, I work closely with clients to ensure their success and make sure they’re always happy.
Do NOT Use: At Citro, we work with clients to ensure their success and make sure they’re always happy.
Now, in some cases, it’s perfectly fine to use “our,” “we,” and “us.” For instance, if you’re referring to yourself and your colleagues as a team, this language still works and sounds like it’s coming from an employee rather than the brand. So, you can combine both points of view.
Example:
At Citro, my team and I work together to collaborate on projects that do wonders for our clients.
How to Use LinkedIn Employee Advocacy
Using LinkedIn’s Employee Advocacy product is pretty simple. As long as you are a page admin (super admin, content admin, or curator) on your company’s page, you can create and manage employee posts.
Let’s take a look at how to create a post and what it looks like from both the admin and member page view.
How to Create a Post on LinkedIn Employee Advocacy
1. Go to your business’s LinkedIn page, and make sure you’re on the admin view.2. If you’re on the member view, go to the top blue bar, and click “View as admin.”
3. You’ll be taken to the company’s home feed where you’ll see your general feed posts that go out to your followers. From here, you’ll click on “Recommend to employees” under “Feed.”
4. Here, you’ll see a bank of posts that are already on your Employee Advocacy feed. If you don’t post, there won’t be anything there.
5. Next to your profile photo, under the “Recommend to employees” tab, start curating your post.
6. Once you’re happy with your post, hit “Recommend.”
How to Share a Post on LinkedIn Employee Advocacy
1. To share an employer-recommended post to your personal feed, switch to member mode if you’re not already. To do so, on the left panel, under your company’s profile photo, click “View as member.”
2. You’ll see recommended posts under the “My Company” tab under “Recommendations.”
3. If you want to share with their network, go to the post, and hit “Start a post.”
4. You can then edit any of the content if you wish to do so, and then hit “Post.”
How Often You Should Post to Employee Advocacy
There is no rule of thumb to follow for how many times you should post to Employee Advocacy. Unlike general feed posts, you’re not tied to LinkedIn’s golden rule for post frequency since it’s not directly coming from your company page.
As a brand, you want to aim to post at least twice per week - if not more - in order to leverage your current network and get your name out there as you continue to grow brand awareness.
Since Employee Advocacy posts aren’t publicly posted from the company page, you don’t need to follow as strict of a posting schedule, but you should still aim to publish a certain amount of posts every month. In our experience working with our own clients, we generally try to aim to provide them with around 10 posts every month.
Notifying Employees of Posts
While Employee Advocacy is extremely useful for employee engagement and brand awareness, it’s all for naught if your post bank isn’t being utilized.
One of the flaws of the Employee Advocacy feature is that employees don’t get notified automatically by the platform once you post something. This is why you need a plan to get the posts in front of your employees.
Here are a few ways to get them the message:
- Send a company-wide email.
- Include the announcement in your monthly newsletter if you have one.
- Send a group message through Slack, Teams, or wherever you message your team daily.
Motivating Employees to Contribute
If your employees are already disengaged and feel unmotivated in their work, they’re likely not going to go out of their way to share the posts you create, so you may want to consider coming up with an incentive plan.
You can incentivize employees to take part in Employee Advocacy by hosting monthly competitions to see who shares the most content and send them prizes. You can also enroll your company in an online portal where you can earn points that you’ll reward them with for posting content. Once they reach a certain amount of points, they can redeem them for a prize of their choice that they can pick out on the site.
You can even give them all a monthly goal to share at least five posts per month, and if they rise to the challenge, you can send them an Amazon e-gift card. Who doesn’t love Amazon?
Remember, Employee Advocacy helps with not only elevating your brand on LinkedIn, but it’s a way to enhance your internal communication as well. Like we said before, if your employees aren’t excited about their work and you lack communication within your organization, your Employee Advocacy strategy won’t succeed.
Analytics on Employee Advocacy
Want to know more about how often your employees engage with your content? LinkedIn has you set up with an analytics dashboard specifically to track the performance of your Employee Advocacy posts.
Here’s how to find your analytics:
1. Simply start by going to the admin view of your company page.
2. Next, head over to the left sidebar, and click “Analytics.”
3. At the top, click “Employee advocacy.”
4. Choose the desired date range you wish to gather analytics on.
Here, you’ll be able to look through analytics on your Employee Advocacy efforts. You can track reactions, comments, and reposts. You can also look at who you’re reaching through these posts based on their seniority level, job function, industry, location, and company, just as you would for general analytics for your LinkedIn business page.
What Can You Do with These Analytics?
Analytics are great and all, but you need a plan of action in order to capitalize on whatever you find. If you’re performing poorly in Employee Advocacy, how can you improve? If you’re doing well, what can you do to maintain or exceed performance for next month?
When looking at your analytical performance, consider these key points.
Top-Performing Content
Understanding what subject matter is getting the most attention will help when it’s time to curate more content in the future. If you know that a certain topic is more likely to get engagement from your employees and their network, leverage that to create more content specifically around that topic. If you’re not posting content that’s important to your team, they won’t want to share or elaborate on it, and the entire experience will feel less personalized for them.
Most-Engaged Employees
Which employees are utilizing Employee Advocacy the most, and what types of content are they sharing? This is where some social listening comes into play. Don’t simply look at what people are posting the most, look at what they’re sharing and if they’re adding their own thoughts to the posts as well. This will help you determine what content is most valuable and relevant to them and their network moving forward with future content creation.
Highest-Reached Users
The LinkedIn members that your employees’ posts reach matter. If they’re reaching more users in entry-level positions, this might entice you to consider popping in a few recruitment posts with a “Join our team” message added to them. Or, if you tend to see a spike in users in senior-level positions interacting with their posts, maybe consider talking more about services and client success stories since they’re likely the decision-makers of the company and could be potential new business for you.
How Do Employee Advocacy Efforts Impact ROI?
There are many ways in which LinkedIn Employee Advocacy helps your return on investment (ROI).
Creates Connections with Employees
One of the most important ways LinkedIn Employee Advocacy helps with ROI is that it instills more of a bond between you and your employees. Why is this important? If people notice that your employees are advocating for your brand and taking the time to share content that promotes the company, your culture will blossom to the outside world, and prospective employees and job seekers will want to come work for you.
Humanizes Your Brand
Unless you’re using artificial intelligence for all your social media posts without any human creation, which we don’t recommend, your company posts are being curated by people, either on your team or from an outside agency. But the messaging is still coming from the company rather than an employee, so using Employee Advocacy helps branch out your messaging into more personalized content that comes directly from your team and provides more authenticity as a whole to your brand.
Increases Brand Visibility
These extra posts also help with increasing brand visibility, which can lead to more organic lead generation and business opportunities. LinkedIn Employee Advocacy is a great way to have your employees help with organic brand promotion, leading to increased awareness.
Builds Industry Authority
Not to mention, the more your employees post about your brand and add their expertise to each post, the more credibility your company receives, ultimately heightening your authority within the industry and making you stand out from your competitors.
Lean on the Experts
We covered a lot here, from reviewing how LinkedIn Employee Advocacy works for both employers and employees, what to post, how to post, and how it all ties into your ROI strategy. Saying you’re ready to get started is the easy part, but capitalizing on this opportunity takes some effort. Our team has plenty of experience in curating personalized posts for our clients’ employees to post and share with their network. All we need to know is if you’re ready. Connect with us today to tap us into the game!