# Blogs > Insights on SEO, AEO, web development, and digital marketing strategy from the Citro Digital team, covering trends shaping how brands are found online. ![Unaggressive Yet Unavoidable: Billboard Advertising That Sticks ](https://citrodigital.com/getContentAsset/2d353bb1-adbb-4f5d-8e30-373a049e3e02/cf739897-162e-4c9b-92c2-83760715148a/square.jpg?language=en) ## Unaggressive Yet Unavoidable: Billboard Advertising That Sticks August 12, 2024 Go big or go home. Right? May we suggest billboards? If your budget isn’t big enough to get you a 30-second time slot on the Sphere in Vegas, billboards may be the way to go if you want to branch out into effective outdoor advertising. [Learn More](https://citrodigital.com/blogs/unaggressive-yet-unavoidable-billboard-advertising-that-sticks) ![AI for Marketing: A SWOT Analysis](https://citrodigital.com/getContentAsset/0c38fe23-c6c7-41c0-8c7a-ce3578b16a37/cf739897-162e-4c9b-92c2-83760715148a/square-\(2\)_1.jpg?language=en) ## AI for Marketing: A SWOT Analysis June 19, 2024 It’s time we addressed the elephant in the room, the huge, technical elephant: artificial intelligence (AI). [Learn More](https://citrodigital.com/blogs/ai-for-marketing-a-swot-analysis) ![Increase Your Organic Search Visibility: SEO Strategy for Beginners](https://citrodigital.com/getContentAsset/8df750d5-12a6-4fa0-9446-aa882c0c7588/cf739897-162e-4c9b-92c2-83760715148a/Citro-SEO_SocialSquare.jpg?language=en) ## Increase Your Organic Search Visibility: SEO Strategy for Beginners April 18, 2024 Think about the last time you did a Google search. How many pages did you scroll through before clicking on a link? Did you even make it past the first page? [Learn More](https://citrodigital.com/blogs/increase-your-organic-search-visibility-seo-strategy-for-beginners) ![Influencer Marketing ROI: 7 Steps to Gain a Competitive Edge](https://citrodigital.com/getContentAsset/16fd9f48-4e63-4da0-a691-75dd5939591b/cf739897-162e-4c9b-92c2-83760715148a/Citro-Threads-square_2.jpg?language=en) ## Influencer Marketing ROI: 7 Steps to Gain a Competitive Edge April 17, 2024 Step out and be known. That’s easier said than done. Have you considered an outreach strategy and collaborating with influencers in your field? [Learn More](https://citrodigital.com/blogs/influencer-marketing-roi-7-steps-to-gain-a-competitive-edge) ![Threads: The Newest Kid on the Block](https://citrodigital.com/getContentAsset/6c32b5d0-148c-47d9-bb3d-3732003013f6/cf739897-162e-4c9b-92c2-83760715148a/CitroThreads_SocialSquare.jpg?language=en) ## Threads: The Newest Kid on the Block March 21, 2024 You've probably heard how social media has revolutionized the way we communicate with each other. [Learn More](https://citrodigital.com/blogs/threads-the-newest-kid-on-the-block) ![Kentico: Best Practices & Must-Have Features](https://citrodigital.com/getContentAsset/63f09c7d-d7c1-4b27-b6f9-e8091906035b/cf739897-162e-4c9b-92c2-83760715148a/Kentico-sq.png?language=en) ## Kentico: Best Practices & Must-Have Features February 19, 2024 Welcome to the world of web. It’s an ever-changing environment where technology is constantly advancing, and new tiers of digital marketing tools are allowing teams around the world to foster striking digital experiences. [Learn More](https://citrodigital.com/blogs/kentico-best-practices-must-have-features) ![Website Accessibility: 10 Ways to Reach Everyone in Your Audience ](https://citrodigital.com/getContentAsset/3d333a3f-a087-401d-96c7-2a35f238fc82/cf739897-162e-4c9b-92c2-83760715148a/10ways-sq.jpeg?language=en) ## Website Accessibility: 10 Ways to Reach Everyone in Your Audience August 12, 2023 Nearly one billion people, or more than 15% of the world’s population, have some type of disability. For this reason, staying inclusive within your business practices is a critical factor if you wish to reach as many people as possible. In this blog, we’ll teach you ten ways to use your digital tentacles to reach everyone in your audience. [Learn More](https://citrodigital.com/blogs/website-accessibility-10-ways-to-reach-everyone-in-your-audience) ![How to Leverage Your Voice with LinkedIn Newsletters](https://citrodigital.com/getContentAsset/d7291e05-8e0c-4707-b812-3f13acbd9924/cf739897-162e-4c9b-92c2-83760715148a/li-news-2-sq.jpeg?language=en) ## How to Leverage Your Voice with LinkedIn Newsletters August 11, 2023 Since its launch in 2003, LinkedIn has grown in tremendous ways as a social media giant. It grew as a means of finding employment opportunities and has since become a gateway to finding educational resources and sourcing professional growth. [Learn More](https://citrodigital.com/blogs/how-to-leverage-your-voice-with-linkedin-newsletters) ![User-Generated Content: Harnessing Your Customers Voice](https://citrodigital.com/getContentAsset/ddd39513-3380-4fe2-84b8-18d17151fe7f/cf739897-162e-4c9b-92c2-83760715148a/ugc-sq.jpg?language=en) ## User-Generated Content: Harnessing Your Customers Voice July 13, 2023 In today's digital landscape, user-generated content (UGC) has emerged as a game-changer for businesses seeking to authentically connect with their audience. UGC refers to any content created by consumers, customers, or users of a brand, including reviews, testimonials, social media posts, videos, and more. [Learn More](https://citrodigital.com/blogs/user-generated-content-harnessing-your-customers-voice) ![Three Tips for Social Media Marketing Rookies](https://citrodigital.com/getContentAsset/46896e82-09e5-46d3-a82d-a10cfe5b8d7c/cf739897-162e-4c9b-92c2-83760715148a/rookie-sq.jpg?language=en) ## Three Tips for Social Media Marketing Rookies June 5, 2023 Social media has revolutionized the way we communicate and consume content, making it an essential tool for businesses to reach their target audience. [Learn More](https://citrodigital.com/blogs/three-tips-for-social-media-marketing-rookies) ![Building Your Personal Brand](https://citrodigital.com/getContentAsset/55790194-a837-4645-9b70-8c1d6a7cb37a/cf739897-162e-4c9b-92c2-83760715148a/personalbrand-sq.jpg?language=en) ## Building Your Personal Brand June 1, 2023 In today’s digital age, personal branding has become more important than ever, and building and maintaining a personal brand has never been easier. [Learn More](https://citrodigital.com/blogs/building-your-personal-brand) ![Moving Targets: Adjusting Marketing Tactics to Get to Your Goals](https://citrodigital.com/getContentAsset/37d01184-50c2-45de-b504-c6975317d228/cf739897-162e-4c9b-92c2-83760715148a/targets-sq.jpg?language=en) ## Moving Targets: Adjusting Marketing Tactics to Get to Your Goals May 12, 2023 Reaching the masses has never been easier – or has it? Nothing in life stays stagnant, including marketing. [Learn More](https://citrodigital.com/blogs/moving-targets-adjusting-marketing-tactics-to-get-to-your-goals) ![Creative Sustainability](https://citrodigital.com/getContentAsset/b466fe06-961d-4896-8441-0ad90033a542/cf739897-162e-4c9b-92c2-83760715148a/sustain-sq.jpg?language=en) ## Creative Sustainability May 1, 2023 In society, sustainability is “the avoidance of depletion of natural resources in order to maintain an ecological balance.” [Learn More](https://citrodigital.com/blogs/creative-sustainability) ![Website Wardrobes: How (and Why) You Should Make the Most of Customizable Components](https://citrodigital.com/getContentAsset/85630495-1223-4ded-ba97-99b5054000fb/cf739897-162e-4c9b-92c2-83760715148a/wardrobe-sq.jpg?language=en) ## Website Wardrobes: How (and Why) You Should Make the Most of Customizable Components April 14, 2023 Any functional, fashionable wardrobe consists of key staple items, and the same can be said for every functional, fashionable website. This blog will review the basic building blocks for a beautiful and user-friendly website, the benefits of reusable components, how fashion applies to the digital world, and how to build your brand’s personality within those components. [Learn More](https://citrodigital.com/blogs/website-wardrobes-how-%28and-why%29-you-should-make-the-most-of-customizable-components) ![Citro Wins Big at the 2023 ADDY Awards](https://citrodigital.com/getContentAsset/2bade6af-8a48-497a-ab3f-4f3f1f321ed2/cf739897-162e-4c9b-92c2-83760715148a/PR-addys-sq.jpg?language=en) ## Citro Wins Big at the 2023 ADDY Awards April 1, 2023 The Citro team stepped out in style, winning five awards at this year’s AAF/Greater Lehigh Valley Advertising Club Awards! [Learn More](https://citrodigital.com/blogs/citro-wins-big-at-the-2023-addy-awards) ![Top Web Design Agency in PA Clutch Award](https://citrodigital.com/getContentAsset/ed415493-9637-4c15-8e39-825c6a8b2e5a/cf739897-162e-4c9b-92c2-83760715148a/blog-clutch-650x650.jpg?language=en) ## Top Web Design Agency in PA Clutch Award October 10, 2022 The internet has revolutionized how companies approach marketing and advertising. From traditional to digital, the shift has been one of the biggest moves that companies have been making in the past decade. [Learn More](https://citrodigital.com/blogs/top-web-design-agency-in-pa-clutch-award) [More](https://citrodigital.com/blogs?page=4)