# Blogs

> Insights on SEO, AEO, web development, and digital marketing strategy from the Citro Digital team, covering trends shaping how brands are found online.

![How to Use Social Media for Storytelling (and Why)](https://citrodigital.com/getContentAsset/8c35b5df-aa88-40c8-b8f6-8bc29d747aa5/cf739897-162e-4c9b-92c2-83760715148a/Citro-Blog_HowToUseSocialMediaForStorytelling-650x650.jpg?language=en)

## How to Use Social Media for Storytelling (and Why)

December 28, 2017

Brand storytelling has always played an integral part in successful marketing, and when done properly, it can build personal connections with customers. As part of Facebook’s ongoing fight against fake news and clickbait, it has announced yet another initiative aimed to reduce spammy posts on the platform.

[Learn More](https://citrodigital.com/blogs/how-to-use-social-media-for-storytelling-%28and-why%29)

![Why Margaret Heffernan's TED Talk on Pecking Order is Giving Us Life](https://citrodigital.com/getContentAsset/2f615fd9-aa31-481d-9957-d0601be1cac0/cf739897-162e-4c9b-92c2-83760715148a/Citro-Blog_WhyMargaretHeffernan-sTEDTalkOnPeckingOrderIsGivingUsLife-650x650.jpg?language=en)

## Why Margaret Heffernan's TED Talk on Pecking Order is Giving Us Life

December 18, 2017

Productivity is a hot topic across every industry, and that’s not a recent development. Allan Mogensen coined the phrase, “Work smarter, not harder” back in 1930, which evolved into the more modern concept of Business Process Reengineering. This shows that productivity, and working more efficiently is an age old topic.

[Learn More](https://citrodigital.com/blogs/why-margaret-heffernan-s-ted-talk-on-pecking-order-is-giving-us-life)

![Lights, Camera, Action! 4 Reasons to Go Live on Facebook](https://citrodigital.com/getContentAsset/7b08ecdc-0e18-4d29-9117-3ac54db4fae0/cf739897-162e-4c9b-92c2-83760715148a/Citro-Blog_LightsCameraAction-650x650.jpg?language=en)

## Lights, Camera, Action! 4 Reasons to Go Live on Facebook

December 11, 2017

Although Facebook Live isn’t one of Facebook’s newest features, it is a feature that most companies are hesitant to experiment with. We get it! Putting your brand and yourself out there for your Facebook followers can be intimidating. But you know what they say, “Everything you want is on the other side of fear.”

[Learn More](https://citrodigital.com/blogs/lights-camera-action!-4-reasons-to-go-live-on-facebook)