Blogs

Brand storytelling has always played an integral part in successful marketing, and when done properly, it can build personal connections with customers. As part of Facebook’s ongoing fight against fake news and clickbait, it has announced yet another initiative aimed to reduce spammy posts on the platform.

Productivity is a hot topic across every industry, and that’s not a recent development. Allan Mogensen coined the phrase, “Work smarter, not harder” back in 1930, which evolved into the more modern concept of Business Process Reengineering. This shows that productivity, and working more efficiently is an age old topic.

Although Facebook Live isn’t one of Facebook’s newest features, it is a feature that most companies are hesitant to experiment with. We get it! Putting your brand and yourself out there for your Facebook followers can be intimidating. But you know what they say, “Everything you want is on the other side of fear.”