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A Well-Read Campaign

Lehigh Valley Reads
Lehigh Valley Reads

Lehigh Valley Reads is a non-profit organization that focuses on improving children’s reading proficiency by working with their community, educators, family members, and partnerships across multiple languages.

The Challenge

Our team took on building out Lehigh Valley Reads’ website, and the development of their Million Minute Challenge campaign. This was a part of a national campaign that LV Reads took part in as a marketing opportunity.

For this campaign, they specifically needed a web page with a complex form that would automatically count minutes and feed the information to billboards surrounding the Lehigh Valley area through an RSS feed. Additionally, we also needed to configure the website to translate their content into 4 different languages.

The ultimate goal was to first build a site that would adhere to the client’s creative visions and provide resources, news, and communications. Second, we aimed to engage their audience with the Million Minute Challenge as we incorporated an interactive feature to their site.

The Solution

Our graphic designers were able to capture the their vision by implementing a creative and playful design, featuring their mascot, Cory. Cory was incorporated throughout the site to maintain a cohesive design as we developed the dynamic website and Million Minute Challenge landing page.

Overall, the campaign was a huge success that resulted in over 7.5 million minutes (and counting) submitted on the LV Reads site. #LVReadsaMillion spread across social media resulting in a web traffic increase and growth in audience.
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