Aesthetica - Website Redesign & Migration Into WordPress
Aesthetica Cosmetic and Laser Center is the leading laser center in Lehigh Valley, Pennsylvania. Their website needed a refresh that would give both them and their clientele a digital experience that would showcase each of their services and product offerings. That’s where we came in.
The Challenge
Aesthetica’s website required some reimagining from head to toe. This meant beginning with their brand visuals and color guide which would complement their business and appeal to their target audience.
Our Solution
We started with a mood board and included some color exploration, which led us to more muted tones of browns, beiges, and blues. The soft ambiance of the colors was just what the doctor ordered. We also modernized the navigation and content as well as imagery and slight animations to keep the site fresh. This allowed for a more seamless user experience everywhere.
The Results
After months of fine-tuning design elements and building out a fully accessible, WordPress-hosted site, Aesthetica’s site successfully launched and now presents a more inviting digital touchpoint for current and prospective clientele.
A note from the designer
To kick off the design process, we began with a mood board that set the tone for the overall aesthetic. This exploration led us to our palette of a soft, calming ambiance experience. Alongside the color palette, we modernized the navigation, content, and imagery, introducing subtle animations to keep the site feeling fresh and engaging. These updates helped create a seamless, user-friendly experience throughout the entire site.
Let’s Build Something Great Together
Looking to elevate your brand, website, or marketing strategy? We’re here to help bring your vision to life with innovative design, powerful technologies, and proven strategies. Tell us about your project, and let’s get started!