# Aesthetica - Website Redesign & Migration Into WordPress

> Citro Digital redesigned and migrated Aesthetica Cosmetic and Laser Center's website into WordPress with a calming, accessible new brand experience.

[Aesthetica Cosmetic and Laser Center](https://www.ilovemyskin.com/) is the leading laser center in Lehigh Valley, Pennsylvania. Their website needed a refresh that would give both them and their clientele a digital experience that would showcase each of their services and product offerings. That’s where we came in.

## Services

- Strategy
- Design
- Web Development

## The Challenge

Aesthetica’s website required some reimagining from head to toe. This meant beginning with their brand visuals and color guide which would complement their business and appeal to their target audience.

## Our Solution

We started with a mood board and included some color exploration, which led us to more muted tones of browns, beiges, and blues. The soft ambiance of the colors was just what the doctor ordered. We also modernized the navigation and content as well as imagery and slight animations to keep the site fresh. This allowed for a more seamless user experience everywhere.

## The Results

After months of fine-tuning design elements and building out a fully accessible, WordPress-hosted site, Aesthetica’s site successfully launched and now presents a more inviting digital touchpoint for current and prospective clientele.