Happy Munch was a newly established company but needed a brand presence. We took a strategic approach to building off the brand name and their vision to incorporate happiness into their logo, design, social tone, and website. 

We used their initial vision of a smiley face and incorporated that into the main logo, and soon after, we developed a primary and secondary color palette consisting of bright colors, including yellow, various shades of purple, and some other complementary options. We then developed a line of packaging concepts that would complement their brand colors, products, and logo and speak to their desired audience. Following that, we developed key messaging tactics for social media, influencer marketing, and email campaigns. Our team took it a step further by working with the functionality of Shopify to create a user-friendly e-commerce experience.

Today, Happy Munch has evolved into a snack company focused on making connections through customer and community outreach. They have now established an online presence with www.happymunchfactory.com, successfully launched influencer and ad campaigns, opened an Amazon Storefront in Canada and are selling products on Amazon in the U.S., and are working on new yummy snacks that will hail under the Happy Munch brand.