# Brand Design, Website, & Marketing Development for a Newly Founded Snack Company

> Citro Digital built Happy Munch Factory's brand identity, e-commerce website, and launch marketing from the ground up for this new snack company.

Client: Happy Munch Factory

Happy Munch Factory launched in March 2023 with a mission to bring joy through quality snacking. We crafted a unique brand identity with a mood board, upbeat messaging, and a functional e-commerce website, all designed to connect with snack enthusiasts and build brand recognition from the ground up.

## Services

- Digital Marketing
- Design
- Strategy
- Web Development

## The Challenge

Happy Munch was a newly established company but needed a brand presence. We took a strategic approach to building off the brand name and their vision to incorporate happiness into their logo, design, social tone, and website.

## Our Solution

We used their initial vision of a smiley face and incorporated that into the main logo, and soon after, we developed a primary and secondary color palette consisting of bright colors, including yellow, various shades of purple, and some other complementary options. We then developed a line of packaging concepts that would complement their brand colors, products, and logo and speak to their desired audience. Following that, we developed key messaging tactics for social media, influencer marketing, and email campaigns. Our team took it a step further by working with the functionality of [Shopify](https://www.shopify.com/) to create a user-friendly e-commerce experience.

## The Results

Today, Happy Munch has evolved into a snack company focused on making connections through customer and community outreach. They have now established an online presence with [www.happymunchfactory.com](http://www.happymunchfactory.com/), successfully launched influencer and ad campaigns, opened an Amazon Storefront in Canada and are selling products on Amazon in the U.S., and are working on new yummy snacks that will hail under the Happy Munch brand.