Catelli Brothers

As one of the largest lamb and veal suppliers in North America, Catelli Brothers oversees every phase of production from farm to table. Located in New Jersey, they distribute their products to retailers and food providers throughout the U.S., Canada, and Mexico.

The Challenge

Catelli Brothers’ website was outdated and did not showcase their fine selection of products. We were challenged with the task to not only create a user-friendly, appealing website but also be able to reach a younger audience that was not familiar with cooking lamb or veal.

The Solution

Citro built a website giving end users an easy interface to drill down to specific product categories. At the beginning of development, we implemented a new Kentico MVC approach, which gave us a fresh perspective and knowledge on how to build sites for our clients.

As we continued with development, we focused on a strategy to attract their new target audience (young adults). We achieved this by creating a recipe database that featured “how-to” videos that encouraged them to use the lamb and veal products.

By creating a mobile-friendly site and incorporating the recipe videos, we were able to set Catelli apart from its competitors.

Before and After

ORANGE YOU READY TO BE BOLD?