Catelli Brothers Family of Foods Website
As one of the largest lamb and veal suppliers in North America, Catelli Brothers oversees every phase of production from farm to table. Located in New Jersey, they distribute their products to retailers and food providers throughout the U.S., Canada, and Mexico.
The Challenge
Catelli Brothers’ website was outdated and did not showcase their fine selection of products. We were challenged with the task to not only create a user-friendly, appealing website but also be able to reach a younger audience that was not familiar with cooking lamb or veal.
Our Solution
We built a website that gives end users an easy interface to drill down to specific product categories. At the beginning of development, we implemented a new Kentico MVC approach, which gave us a fresh perspective and knowledge on how to build sites for our clients. We focused on a strategy to attract their new target audience (young adults). We achieved this by creating a recipe database that featured “how-to” videos that encouraged them to use the lamb and veal products.
The Results
By creating a mobile-friendly site and incorporating the recipe videos, we were able to set Catelli Brothers apart from its competitors.
Created leveraging technology from our trusted partners
We believe that great results are achieved by leveraging the best tools and technologies. For this project, we utilized the leading platforms of our partners to bring Happy Munch Factory's vision to life.
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