# Cofense - “Formula Phish” Integrated Marketing Campaign

> Citro Digital launched Cofense's racing-themed Formula Phish campaign, delivering digital ads, social graphics, and a landing page that still drives leads.

In the race against real-time email phishing threats, there’s one name that should come to mind. Cofense started 2025 off with a campaign idea they needed help bringing to life, and that’s where our pit crew came in.

## Services

- Digital Marketing
- Web Development
- Design
- Strategy

## The Challenge

Cofense wanted an integrated campaign that would play off racing against the clock before a phishing email hits your inbox. This required campaign strategizing, briefing, and execution—not to mention some speedy deliverables.

## Our Solution

We took the content strategy presented to us by Cofense’s marketing team and ran with digital ads and social graphics that were anything but second place. We also put together a bold landing page that would present the urgency of this campaign’s focus front and center—giving the Cofense team an exciting way to promote their message.

## The Results

The “Formula Phish” campaign successfully launched in Q1 of 2025 and continues to bring in steady results and leads for Cofense.