Dollar Bank was using static text and manual processes to track branch and ATM locations. This presented a hiccup in their online customer experience. Through consistent meetings, we were able to collaborate with the Dollar Bank team to find a solution to take their system to the next level. By using current location data, our developers set out to enable the ability to display, track, and update ATM and branch locations seamlessly.

Since this was a data-driven project, the UX design allowed the landing page to be structured and organized, which resulted in a simple, usable design for customers. Small details like custom icons to identify branches from ATMs, enabling your location, and displaying dynamic information all created a responsive locator page.

Creating the map involved an all-point ATM locator and Kentico data exports that turned a manual process into an automated one, and removed the need to manage a flat file. We translated it into an interactive Google Map by using and layering API data in conjunction with Kentico data. This provided users with a visual to find the nearest location and a sense of interactivity and engagement. 

The old saying, “If it ain’t broke, don’t fix it” did not apply here. This was a story of opportunity, and by taking the right steps, Dollar Bank saw an overall improvement in customer experience. Kentico Kontent enabled Dollar Bank’s marketing team to update information on the fly and gave them the option to scale across multiple touchpoints.  

Our role in this project stemmed from understanding Dollar Bank’s brand, its team's challenges, and finding where they can expand for their overall success. With the right partner, anything is possible.