# Gillson Sciences - New Brand Development

> Citro Digital built Gillson Sciences' brand identity from logo to landing page and social presence for this newly formed life sciences company.

Gillson Sciences is a newly formed life sciences brand, serving the pharma, biopharma, medical device, healthcare, and nutrition industries. Their team relied on us to fully develop their brand look and feel, from initial logo design to a landing page and social media presence.

## Services

- Digital Marketing
- Web Development
- Design
- Strategy

## The Challenge

We were starting from the ground up with this project as Gillson Sciences is a new brand with a mountain of opportunities ahead. However, with this being a "new" brand, they carried over the same clientele after multiple brand acquisitions. Therefore, we already had an audience ready to receive our message, so we needed to bring it.

## Our Solution

We started with strategic brand building and a few initial logo designs. After a unanimous decision was made by the Gillson team, we built off the initial logo design and created a brand guide. After finalizing brand logo usage, colors, and fonts, we designed and launched a [landing page for Gillson Sciences](https://gillsonsciences.com/), designed swag for their team, and began a consistent posting schedule for them on [LinkedIn](https://www.linkedin.com/company/gillson-sciences/?viewAsMember=true).

## The Results

Today, Gillson Sciences continues to gain new followers on LinkedIn and is gaining more attraction as the brand continues to grow its reach on social media. Their team is creating more relationships with new clients and promoting an internal culture of excellence, and we love to see it.