# Happy Munch Factory Micro Influencer Campaign

> Citro Digital ran a micro-influencer UGC campaign for Happy Munch Factory across Instagram, TikTok, and Facebook to build early social following.

Happy Munch Factory wanted to get their feet wet as a new brand on social media, so we decided to dive into a micro-influencer campaign. We helped organize and craft a social media campaign on Instagram, TikTok, and Facebook that utilized user-generated content (UGC).

## Services

- Design
- Digital Marketing
- Strategy

## The Challenge

We needed to find influencers that would fit well with the Happy Munch brand. So that meant we needed to do some research on influencers that fit their buyer persona: younger female consumers interested in health and wellness, cooking, and shopping.

## Our Solution

We landed on [minisocial](https://minisocial.com/), a UGC platform that would help us find micro-influencers that fit the niche we were looking for. We crafted a creative brief with deliverables needed, tone of voice, and timelines for influencers. We provided that to minisocial and received a list of influencers we were able to work with and collaborate with for content. We also created a box with a postcard and some swag to send to the creators.

## The Results

We received a ton of UGC content, from videos of recipes to day-in-the-life videos and the cutest pics! We promoted this content over the span of about six months and tagged the creators on Instagram, TikTok, and Facebook. This helped get Happy Munch's name out there and generate more followers and visits to their e-commerce store.