# Kentico Website Redesign & Migration for Large Healthcare / Laboratory Services Organization

> Citro Digital redesigned and merged two Kentico websites into one for HNL Lab Medicine, earning a March 2025 Kentico Site of the Month award.

Client: HNL

HNL Lab Medicine proudly serves the Eastern Pennsylvania region with leading healthcare and laboratory services to patients of all ages. In order to elevate the online experience for both patients and providers, they needed a lift in their web presence to optimize their offerings into a more user-friendly interface.

![kentico-sotm-2025-badge-03-march-rgb](https://citrodigital.com/getContentAsset/908002d6-9265-45da-8cdb-377aa1eb0475/cf739897-162e-4c9b-92c2-83760715148a/sotm-2025-badge-03-march-rgb.svg?language=en "kentico-sotm-2025-badge-03-march-rgb")

## Services

- Web Development
- Design
- Strategy
- Digital Marketing

## The Challenge

We needed to perform a complete redesign with development and CMS integration of two preexisting Kentico websites into one. This required us to build a rich component system that is flexible for every content type, with the ability to retain consistency among thousands of pages, and that is theme-able. We also strategized a way to handle changing location data with office times/closures/features.

## Our Solution

We started with an initial team brainstorm in the summer of 2022 to discuss goals and strategy. We then looked into initiating a prototype design that included the features of an all-encompassing user experience. After that, it was our back-end developers’ time to shine. They went to work on laying out a structure in Kentico that would make importing any type of content a more seamless experience for the client.

## The Results

Through the rich experience of Kentico and over a year and a half’s worth of design, development, and dedication, HNL Lab Medicine was able to successfully launch its new website in December of 2023.