A Well-Read Campaign
By joining a national campaign, LV Reads was determined to make a difference! Through the Million Minute Campaign, LV Reads wanted to make reading fun again and build a community of readers to set students up for success in their educational journey.
The Challenge
Our team took on building out Lehigh Valley (LV) Reads’ website and the development of their Million Minute Challenge campaign. This was a part of a national campaign that LV Reads took part in as a marketing opportunity.
For this campaign, they specifically needed a web page with a complex form that would automatically count minutes and feed the information to billboards surrounding the Lehigh Valley area through an RSS feed. Additionally, we also needed to configure the website to translate their content into four different languages.
Our Solution
Our graphic designers were able to capture their vision by implementing a creative and playful design, featuring LV Reads' mascot, Cory. Cory was incorporated throughout the site to maintain a cohesive design as we developed the dynamic website and the Million Minute Challenge landing page.
The Results
The campaign was a huge success that resulted in over 7.5 million minutes submitted on the LV Reads site. #LVReadsaMillion spread across social media, resulting in a web traffic increase and growth in audience.
Let’s Build Something Great Together
Looking to elevate your brand, website, or marketing strategy? We’re here to help bring your vision to life with innovative design, powerful technologies, and proven strategies. Tell us about your project, and let’s get started!