Logo & Brand Design for an AI-Powered Chat Assistant
LiveHelpNow is a team of customer support experts who assist businesses with solutions that foster greater customer satisfaction and engagement. They drive value for companies looking for assistance with customer inquiries, lead generation, and other factors that increase ROI. What they were looking to improve was their online chat experience for customers who needed to provide quick and helpful answers in real-time. That’s where Citro came in to help with the branding of their AI-powered chat assistant and developed Hue.
The Challenge
Before the LiveHelpNow team could introduce this innovation to brands, they needed a name and persona for this customer support tool that would ultimately turn dull customer service chat experiences into ones that would satisfy greater numbers of customer inquiries for businesses worldwide.
Our Solution
We started from the ground up with this project, so first things first was the product name. This is where Hue was born. The name came about after identifying a few simple words that encapsulated the entire project—“humanly unique experience.” When it came to the brand logo, we went simple yet powerful, using bubble letters that would give Hue a sense of soft personality but still with the sophistication of a high-powered chat tool. We went with a pop of dark purple that would lend itself well to LiveHelpNow’s original brand colors but still complement Hue’s individuality.
The Results
Hue was officially launched in 2023 as a customer engagement tool that would revolutionize the customer service experience with real-time chat assistance and live agent support for customer queries. The brand launch was so successful that we entered Hue in the 2024 American Advertising Federation of the Greater Lehigh Valley ADDY Awards and walked away with a silver award in the elements of the advertising category.
Try Hue for yourself on our website! Find the chat bubble at the bottom left screen, and see what Hue can do for you!
A note from the designer
For Hue, we wanted to make it stand out from other chat assistants. This is why before we began the initial design, we began with a strategic message that would give it a sense of personality—a humanly unique experience. We didn't want to sway too far away from the LiveHelpNow brand but wanted to give Hue its own individuality. So we incorporated a mix of purples to elevate its status as a premium chat solution for businesses. After all, purple is the color of luxury.
Created leveraging technology from our trusted partners
We believe that great results are achieved by leveraging the best tools and technologies. For this project, we utilized the leading platforms of our partners to bring Happy Munch Factory's vision to life.
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
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