# Lehigh Valley Investment Group Website

> Citro Digital redesigned LVIG's website and social presence, driving double-digit engagement growth across Facebook, X, and LinkedIn.

Lehigh Valley Investment Group (LVIG) provides financial, retirement, and estate planning services for clients working toward their long-term financial goals. Their team of financial advisors provides responsive, client-centered financial advice and is committed to making clients' financial dreams a reality.

## Services

- Strategy
- Design
- Web Development
- Digital Marketing

## The Challenge

We started from scratch with LVIG. They wanted to expand their audience but had no marketing in place. We needed to find a way to transform their branding, website, and social media to grab their audience’s attention and increase their following.

## Our Solution

First, we gave them a complete makeover— starting with a modernized logo. From there, we brought a fresh and contemporary shift to their design, improving the site. With usability in mind, we transformed their complex and bulky interface and revamped it to focus on a smooth user experience with access to all necessary financial tools and information needed at the users’ fingertips. We then focused on their social presence. A carefully curated strategy was developed to deliver LVIG’s message and open communication between them and their clients.

## The Results

Since we have taken over their social accounts, we have seen a 4.5% increase in engagement rate on Facebook, a 6.29% increase in engagement rate on X( formerly Twitter), and a 22% increase in followers on LinkedIn. We now continue our marketing efforts by managing their social media channels and maintaining upkeep on their website.