# VyprVPN - Logo Redesign and Brand Development

> Citro Digital redesigned VyprVPN's logo and brand identity, winning a 2024 ADDY Award in the elements of advertising category.

VyprVPN is a certified, no-log VPN that offers users a fully private online experience from anywhere. When they approached us for a logo redesign, we were up for the challenge—one that would allow us to create something distinct to the brand.

## Services

- Design
- Strategy

## The Challenge

VyprVPN needed an updated logo that would encapsulate what they do—ensure fully private digital experiences—and implement a blend of colors that would strike prospective customers as being bold, authoritative, and secure.

## Our Solution

Our creative team envisioned a logo that would strike a sense of authority and boldness—one that the VyprVPN brand itself is all about. That’s when the snake with chilling eyes came about. VyprVPN is all about being hands off with users and not logging a single thing they do when connected to their VPN. So it seemed like an oxymoron to display a snake staring into your soul; however, that’s the fun.

## The Results

Today, VyprVPN’s logo is at the core of their digital creatives, utilizing it creatively on social graphics, throughout their website, and promotional images. We were proud to be recognized for our creative work as we took home a [silver award in the Elements of Advertising category](https://www.aafglv.org/aaa/2024-event/awards-2024/professional-awards-2024/silver-2024/vyprvpn/) at the 2024 [American Advertising Federation of the Greater Lehigh Valley](https://www.aafglv.org/) ADDY Awards.