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Utilizing Audience Segmentation in 2022
Digital marketing at a first glance is a broad industry; however, there are a multitude of audiences that can be reached through various efforts and specific targeting. With the rise...
Kentico XPerience Site of the Year 2021
Over the past year, Azzur Group’s website went through a redesign and migration between Kentico MVC 12 and Xperience 13. The work put into the new site was a success for us, and...
Symbolism and First Glances
Using the Psychology of Human Perception to Make Logos More MemorableWe’ve all heard the common saying, &ldquo...
Benefits of Partnering with a Digital Agency
A digital presence is incredibly important to reach an audience online. It can be daunting to put your meaningful messages out into the busy digital world when they can quickly be scrolled by. A...
Digital Feng Shui
How Digital Design Mimics the Basic Principles of Feng Shui ...
LinkedIn's Employee Advocacy Feature
LinkedIn gives companies the opportunity to recommend content to employees to post on their profiles in an...
Importance of Packaging
If packages could talk, they’d have a lot to say about what’s inside. Unfortunately, inanimate objects are not likely to explain why you should purchase them. Instead, marketers are...
Choosing the Right Social Media Platforms
Like it or not, social media is an essential part of marketing for anyone looking to connect with an audience. Businesses and organizations looking to build rapport with their own communities can...
Billboards Worth Your Bills
Billboards – they’re their own sort of sign language. They’re big, bold, in your face, and just about everywhere you look. From bulletins to vinyl, posters to painted, the variety...
Why Brand Guides are Critical for Success
If you’ve ever wondered what makes big brands so beautiful, it boils down to their signature recipe – their brand guide. Without a detailed, up-to-date brand guide in place, a brand can...
SEO Core Web Vitals
If you were asked to define SEO, would you know what to say? There’s no shame in not understanding the complexities of something like SEO when you don’t live in it everyday. Still, you...
Power of Consistent Social Media Marketing
For brands, staying in front of your audience through a consistent social media presence does way more than keep you top of mind. It strengthens your brand and its position among your followers...
TikTok as a Marketing Tactic
TikTok’s explosion onto the scene has changed everything we thought we knew about videos. The way they’re made, the way we consume them, and their impact on digital marketing and...
What We Learned From Ad World 2021
Our content team had the chance to take part in the 3-day virtual marketing event recently for expert insight into all things marketing and advertising. We’ve compiled our insights below from...
The Science Behind Design
Have you ever wondered how designers create successful work? Creativity contributes to a branded materials’ success, but the execution of ideas, from start to finish, is what makes designs...
How TikTok Changed the Marketing Landscape
As internet speeds get faster and internet user attention spans lower, video platforms like TikTok have exploded onto the scene and taken over the throne as the new king of social media. ...
The Modern Marriage Between You and Your Digital Marketing Agency
All relationships take work from both sides in order to be successful, meaningful, and uplifting. This includes couples, close friends, family, and even marketing partnerships. In this blog, we'...
Design and the Weather: More Similar Than You Might Expect
All too often, meteorologists are thought of as the only experts who can hold a successful career even if they aren't always "right.” Similarly, there is no "right or wrong"...
The Perks of Working With a Paid CMS
It’s no secret that we’re big fans of Kentico and their DXP, Kentico XPerience. We use it for our own website, and for many of our client’s sites as well. The...
From Caves to Cache: The Evolution of Marketing
The story of marketing is a long-winded history filled with cave paintings, market towns and billboards. It’s a tale of trade, and the journey towards progress and the Digital Age. Modern...
Internet of Behavior (IoB)
When the Internet of Things (IoT) introduced the concept of data collection through online device connectivity, people joked about government taps and “Big Brother” tracking our every...
Is Your Digital Marketing Helping You Thrive, or Just Survive?
We do what we can when we can, occasionally with limited options or in restrictive scenarios; but then there are times when we can be our own worst enemy. For businesses, this can look like...
Citro’s Rebranding: An Exercise in Refinement
We’re pretty sure we weren’t the only ones coming out of 2020 feeling like something, anything, had to change. The pandemic left a lot of people feeling sluggish, restricted, and...
How Information Architecture Can Make or Break Your Website
Many of us can tell if a website looks great or if it came from the era of Geocities and Angelfire. Attractive site design is certainly a goal most have in mind when they'...
3 Changes That Redefined the Marketing Funnel
Over the last several years, the shift in how businesses designed their customers’ journeys has been like going from analog to digital. It started in 2001 when Jeff Bezos first spoke about...
How to Leverage Demographics to Inform Your Social Strategy
Demographics are a key component of planning and executing a marketing strategy. Social media marketing is no exception. You want to ensure your marketing campaigns are reaching your intended...
Google Core Algorithm Update: What You Need to Know
Back in 2020, Google announced their next update would take place in spring 2021. In November 2020, the company released more specific information—the update would occur in May 2021, Core Web...
Have you ever visited a website and your eyes immediately focused in on something on the page? And do you know those Sarah McLaughlin animal commercials that make you cry and pull out your...
A Guide to Local SEO
Local SEO is a powerful tool, especially for small businesses. Everyday people search for local information: 4 in 5 consumers to be exact. This means if your business isn’t optimized for...
Give Your Website Visitors a Personal Shopper for a Personal Experience
Remember the experience of walking into a store and having someone help you find exactly what you’re looking for? This made the shopping...
It’s All About The Experience!
Financial Institutions Finding Solutions With AISince the early months of 2020, digital innovation has taken off and every industry has had to adapt to current...
Who Are We: Positioning In a Time of Crisis
Who Are We: Positioning In a Time of CrisisIn times like these, nothing looks ‘normal,’ and marketing efforts are no exception. As...
3 Ways Social Media Has Shifted During COVID-19
As we continue to practice personal distancing and stay cooped up in our homes, we are using social media in unique ways to stay in touch with the outside world. Compared to 2019...
From Computer Scientists to Laboratory Scientists
Within the last year or so of sharing an office space with Azzur Labs I have learned quite a bit about bacteria. Turns out sponges, steering...
How code landed humans on the moon
It’s July 20th, 1969. You’re huddled around a small TV screen with your closest friends and family, along with 600 million other people around the world, watching Apollo 11 land the...
5 Ways To Crush a Creative Roadblock
As a designer, I oftentimes find myself fighting through a creative roadblock. Sometimes, it’s constructed of toothpicks and Elmer’s glue. Other times, it’s made of titanium...
Why you need to think Voice First
I’ve been a part of the digital marketing landscape for more than a decade. During that time, I have been to a plethora of conferences, each with their own unique focuses – from Search...
Monthly Moment: A Butter Blunder
Not sure what moments are and why we love them so much? Find out why. The day started out like most others - wake...
3 Books you need to read this summer.
If I was back in high school, the librarian would be my best friend. I have always been a reader. I grew up in a house...
Bring on the Festivus!
The airing of the grievances. The official day of the Festivus is December 23rd, but in our office, we encourage the airing of the grievances in the moment. We are not talking about...
Give Your Website the Routine Maintenance it Deserves
Picture this: You’re driving down the road in your 5-year-old car. It has a decent amount of miles and there has been a weird noise coming from the engine for a while that you’ve just...
Content Management Systems Clarified
Choosing the correct content management system (CMS) is a lot like buying a new car. There are so many options that it can feel overwhelming, but much of your decision will be determined by the end...
How The Daily Show Inspires Our Creativity
Recently, I have been listening to a podcast called “WorkLife with Adam Grant,” a production by Ted. Adam Grant dives deep into the day-to-day happenings of unusual workplaces...
Tips on Creating Your Google Analytics Guest List
I love hosting parties. You get to use the good dishes, that fun party bowl you only use for guacamole, and it’s an excuse to clean my floors. I always end up with a huge guest list but need...
How Social Media Shines the Light on Dog Rescues (And How It Can Help Your Business!)
If you’re like most social media users, you’ve probably witnessed an online photo or video of an irresistible dog go viral - And you may have even helped some reach their claim to...
National Day of Unplugging vs. Hillary Long
A few weeks ago during a routine brainstorming meeting, it was announced that Friday, March 9th was a movement known as the National Day of Unplugging. I was encouraged by my team to be the...
International Women’s Day: QA with Hillary Long
If you’ve met the team at Citro Digital, you know that we’re composed of so many amazing women! Some of us are writers, runners and podcast enthusiasts, while others are reality tv...
Why the "WOW" Factor Isn't for Everyone
Everyone wants their website to stand out, but clients rarely think of the implications it has on the health of their website. A healthy website is one that...
How to Use Social Media for Storytelling (and Why)
Brand storytelling has always played an integral part in successful marketing, and when done properly, it can build personal connections with customers. As part of Facebook’s ongoing...
Why Margaret Heffernan's TED Talk on Pecking Order is Giving Us Life
Productivity is a hot topic across every industry, and that’s not a recent development. Allan Mogensen coined the phrase, “Work smarter, not harder” back in 1930...
Lights, Camera, Action! 4 Reasons to Go Live on Facebook
Although Facebook Live isn’t one of Facebook’s newest features, it is a feature that most companies are hesitant to experiment with. We get it! Putting your brand and yourself out there...