What’s Possible With Xperience by Kentico & the Right Partner

AI Summary

Xperience by Kentico brings content management, email marketing, automation, and AI assistance together in one platform. This blog explores how Citro, a Kentico Gold Partner, puts those capabilities to work through easier content updates, reusable information, custom integrations, and organized publishing, helping businesses support everyday work and future marketing needs. 

A service update needs to appear across several pages. A campaign needs a new landing page and follow-up emails. Content is ready to publish, but it still needs approval from another department. These are everyday marketing tasks, and the way your website platform is built can either make them easier or create more work.

Getting more from your content management system (CMS) should be possible without every task becoming a development request. Xperience by Kentico brings content management and marketing tools together, with the flexibility to build around your business’s needs. 

As a Kentico Gold Partner, Citro helps organizations put the platform to work through strategy, design, development, and ongoing support. Here’s how we put Kentico’s capabilities to work for our clients and what they could mean for your business. 

Giving Content Editors More Flexibility

Kentico lets content editors and website managers build and update pages using components that web designers and developers create. Its Page Builder provides an editing interface where teams can arrange elements such as text and images, all within established layouts.

We build those components around the content a client publishes and the flexibility their editors need. That gives room to create pages while keeping the overall design consistent. Routine updates then become more manageable, with less need for development support. 

For Service 1st Federal Credit Union, we combined a website redesign with a migration to Xperience by Kentico. The project gave their team greater control over content and made updates easier to manage.

For your business, this means the CMS can be designed around the people maintaining your website, as well as the people visiting it. Editors get familiar tools for everyday work, while developers can focus on features that require their expertise. 

Reusing Content Across Pages & Channels

The same information often appears in several places on your website, intranet, or other digital product. When each copy is maintained separately, a simple update can mean editing multiple pages and checking that nothing was missed. 

Kentico lets you build shared content that editors can manage in one place and reuse throughout the site. We plan this around the information our clients need to keep consistent and how their team maintains it.

For Dollar Bank, we created reusable callouts containing information such as customer service details. These callouts appear across the website, allowing their team to update the shared information from one place rather than editing each page individually. 

For your business, the same approach could support contact details, service information, or other frequently repeated content. It reduces repetitive editing and helps keep important information consistent wherever it appears.  

Building Features Around How Your Business Works

Your website may need to connect with external tools that handle memberships, bookings, or other services. Kentico gives developers the flexibility to build custom functionality and integrate those systems into your website experience.

For AAA Northampton County, we modernized the website and upgraded it to Xperience by Kentico, earning the project recognition as a Kentico Site of the Month for June 2026. The project included integrations that support important visitor tasks, such as:

• ZipGate: Supports zip code detection. 
• Avagate: Connects visitors with membership sign-up functionality.
• TST travel widget: Provides access to travel tools, such as booking flights or cruises.

These connections bring services into the experience visitors already use to explore AAA’s offerings. 

For your business, that could mean connecting an existing booking platform, customer portal, or industry-specific tool. 

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Managing Digital Experiences Beyond the Website

Your content may need to reach people through more than a website. Your business might also manage a mobile app, a customer portal, or digital screens across multiple locations.

Kentico can store content for all those places through “headless content delivery.” For example, with the right connections in place, staff could update a patient education message in Kentico, and that message could appear on waiting-room screens across several offices. They wouldn’t need to update each screen separately. 

For your business, this could mean managing information in one place instead of making the same change across several systems. 

Bringing the Website & Email Marketing Together

A campaign often needs both a website destination and emails that bring people to it. Kentico includes email marketing tools, allowing teams to manage those efforts within the same platform.

For AAA Northampton County, email marketing is an important part of how their team uses Kentico. When we modernized their website and upgraded their CMS, we considered how the platform would continue supporting both their website and email activity. 

For your business, that could mean managing a campaign landing page and its promotional emails in one system. Your team can prepare content for each, coordinate links and messaging, and keep the campaign organized without moving between separate website and email platforms. 

We plan the setup around the emails your team sends regularly and how they build campaigns. 

Understanding Where Prospects Move Forward or Drop Off

A campaign can bring people to your website without leading to the inquiries you expected. Kentico’s Customer Journey Mapping helps you see how contacts move through a series of steps and where they stop progressing. 

For a B2B campaign, those steps might include:

1. Visiting a campaign landing page.
2. Submitting a form to download a guide.
3. Clicking a link in a follow-up email.
4. Requesting a demo. 

Kentico shows how many tracked contacts reach each stage and where they stop progressing, helping your team identify parts of the journey that need a closer look. 

We build the journey around your business goals so you can see where to focus improvements in your content, emails, and calls to action.

Automating Follow-Up & Routine Marketing Tasks

Following up with every inquiry manually can become difficult as activity grows. Kentico supports automatic responses, internal notifications, and follow-up sequences that reduce repetitive work.

These can include:

• Form autoresponders: Confirming that someone’s inquiry was received.
• Internal email notifications: Alerting the appropriate team members when a form is submitted.
• Marketing automation flows: Sending a series of messages, with waiting periods and different next steps based on defined conditions.  

For Dollar Bank, we configured automated form responses and internal notifications in Kentico, helping keep customers informed and bringing submissions to their team’s attention

For your business, this could mean helping inquiries reach the right people and maintaining consistent follow-up. We plan these processes around your team’s responsibilities and marketing goals, with consent and email permissions accounted for.

Supporting Marketing Work With AIRA

Kentico’s built-in AI capabilities, called AIRA, help teams create, review, and improve content within the platform. The AIRA Agentic Marketing Suite extends that support with specialized agents for different marketing tasks.

We’re introducing our Kentico clients to AIRA through demonstrations focused on their day-to-day marketing work. For your team, that could mean seeing how it reviews a service page for brand consistency or recommends improvements to a campaign, all within Kentico.

Your team still reviews the suggestions and decides what to use. AIRA supports the work with the content and data available to it, while your business knowledge and judgment guide the final decisions. 

Keeping Publishing Organized Across Teams

When several people contribute to a website, it needs to be clear who can make changes, who reviews them, and who can publish. Kentico’s roles, permissions, and approval workflows help establish those responsibilities.

For Dollar Bank, we configured approval workflows to support content review before publication. For AAA Northampton County, we also use approval workflows and content syncing to support preparing and reviewing updates before moving them to the live website.

These capabilities serve different purposes:

• Roles and permissions: Control what each team member can access and change.
• Approval workflows: Route content through the required review steps. 
• Content syncing: Move prepared content from a separate environment to the live website. 

For your business, this means giving contributors the access they need while keeping the review and publishing process organized. We build the process around your team’s responsibilities so updates can move forward with clear oversight. 

Why Does Your Kentico Partner Matter?

Kentico provides the capabilities, but how they’re put together shapes what your team can accomplish. Content structure, editing tools, integrations, and publishing processes all need to reflect how your business works.

As a Kentico Gold Partner, we start by understanding your content, audiences, and existing systems. That helps us decide where to use Kentico’s built-in features, where custom development adds value, and how to keep the finished experience manageable for your team.

Our work continues after launch through support, improvements, and guidance on capabilities your organization may want to use next. For your business, that means having a partner who understands both the platform and the decisions behind your website’s setup. 

Connecting Kentico’s Capabilities to Your Business

Kentico’s value comes from how its capabilities support your team’s work. Here’s how the features we’ve covered connect to common business needs.

Your organization may not need every capability at once. We help identify what supports your priorities today and plan for what you may want to add as your needs change.

FAQs

Can Content Editors Update a Kentico Website Without a Developer? 

Yes. Once the editing tools and page components are set up, editors can manage routine content changes and build pages within the available layouts. New functionality or changes beyond those tools may still need development support.

Can Kentico Connect With Our Existing Business Systems?

Kentico supports custom development and integrations with external systems. We plan those connections around what your business needs, such as membership sign-ups, booking tools, or information managed in another platform. What’s possible depends on the system involved and how they allow information to be exchanged. 

Can We Manage More Than One Website in Kentico?

Yes. Kentico supports website and email channels, along with content delivery to connected applications through its headless capabilities. This could include mobile apps, customer portals, or digital screens. Those connections need to be configured, and availability depends on your license and implementation. 

Does Kentico Include Email Marketing and Automation?

Yes. Kentico offers email marketing, form autoresponders, internal notifications, and marketing automation capabilities. These tools need to be configured around your business’s needs, and advanced marketing automation requires the Advanced license tier. 

What Is AIRA in Kentico?

AIRA provides AI assistance within Kentico for tasks such as creating and reviewing content. Its Agentic Marketing Suite adds specialized agents that support content strategy, customer journey optimization, search visibility, and campaign work. Your team reviews the recommendations and decides what to use. 

Put Kentico to Work for Your Business 

Whether you want to improve your current Kentico website or plan a new implementation, start with what your business needs to accomplish. Citro brings experience across content management, integrations, and marketing tools to help you turn those priorities into a practical plan. 

As a Kentico Gold Partner, we can help you identify useful capabilities, build around your requirements, and support your team as those needs change.

Contact us to discuss your website and what you want it to do next. 

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