Blogs

In times like these, nothing looks ‘normal,’ and marketing efforts are no exception. As Marketers, we’re agile and flexible pivoting to meet the needs of those we serve and conditions that may arise but despite keeping a pulse on the industry, a worldwide pandemic wasn’t on the radar. In unique situations like this one, we need to shift things in a big way to meet the need arising. 

As we continue to practice personal distancing and stay cooped up in our homes, we are using social media in unique ways to stay in touch with the outside world. Compared to 2019, social media was a constant flow of competition, whereas now, we are seeing social media actually being social. 

Within the last year or so of sharing an office space with Azzur Labs I have learned quite a bit about bacteria. Turns out sponges, steering wheels, and cell phones are all notoriously more disgusting than you could ever imagine. 

It’s July 20th, 1969. You’re huddled around a small TV screen with your closest friends and family, along with 600 million other people around the world, watching Apollo 11 land the first humans on the moon. 

As a designer, I oftentimes find myself fighting through a creative roadblock. Sometimes, it’s constructed of toothpicks and Elmer’s glue. Other times, it’s made of titanium. There are days that I get assigned a new project and instantly start chugging away. 

I’ve been a part of the digital marketing landscape for more than a decade. During that time, I have been to a plethora of conferences, each with their own unique focuses – from Search to Ad Technology to Mobile- but I have to admit, none have been more exciting, invigorating or impactful as last week’s Voice Summit held in Newark, NJ.

The day started out like most others - wake up early, take the dog on a walk, grab some breakfast, and head into the office. As I stumbled into the kitchen in desperate need of some caffeine to kick start my morning, I was graced with the most heavenly smell you could imagine. Not one, but two dozen fresh bagels from my favorite bagel shop were sitting on the counter.

I have always been a reader. I grew up in a house where reading was preferred over mindless TV watching. To this day, my father, aka the “wordsmith” as coined by his friends, likes to throw obscure words at me to see if I can define them. The interaction is similar to talking to Siri. When I fail, he blames my alma-mater (Sorry PSU!) 

The official day of the Festivus is December 23rd, but in our office, we encourage the airing of the grievances in the moment. We are not talking about negatively expressing your opinions about projects or colleagues in a mean or demeaning way. We are talking about the routine airing of challenges that can stop projects from moving forward, or stop us from working as a collaborative team. 

Picture this: You’re driving down the road in your 5-year-old car. It has a decent amount of miles and there has been a weird noise coming from the engine for a while that you’ve just been ignoring. After all, it’s running just fine. All of a sudden, the wheel starts to shake. 

Choosing the correct content management system (CMS) is a lot like buying a new car. There are so many options that it can feel overwhelming, but much of your decision will be determined by the end goals of your website. We can categorize CMSs into three general categories:

Recently, I have been listening to a podcast called “WorkLife with Adam Grant,” a production by Ted. Adam Grant dives deep into the day-to-day happenings of unusual workplaces to see what makes them successful. 

If you’re like most social media users, you’ve probably witnessed an online photo or video of an irresistible dog go viral - And you may have even helped some reach their claim to fame by sharing it! While social media may just seem like a fun way to pass the time for some, it’s changed the lives of thousands of animals in rescue non-profit organizations.

A few weeks ago during a routine brainstorming meeting, it was announced that Friday, March 9th was a movement known as the National Day of Unplugging. I was encouraged by my team to be the guinea pig and unplug for a day. 

If you’ve met the team at Citro Digital, you know that we’re composed of so many amazing women! Some of us are writers, runners and podcast enthusiasts, while others are reality tv junkies with a passion for social media and website development.

A healthy website is one that can help you achieve your goals, whether that be to download a document, fill out a form, or simply provide information to its users. This is only capable when a site has strong calls-to-action, content, and visual elements working together to drive the user to the end goal.