Cofense - 2025 Cybersecurity Awareness Month Integrated Marketing Campaign
To celebrate Cybersecurity Awareness Month, we developed a "Formula Phish" integrated marketing campaign designed to turn security education into an immersive, high-energy experience.
The Challenge
Cofense needed a campaign that would increase engagement among relevant audiences during Cybersecurity Awareness Month and make phishing education feel accessible and memorable. The challenge wasn't just creating awareness; it was creating attention in an environment where the competition never lets up.
Our Solution
Cofense needed a campaign that would increase engagement among relevant audiences during Cybersecurity Awareness Month and make phishing education feel accessible and memorable. The challenge wasn't just creating awareness; it was creating attention in an environment where the competition never lets up.
The Results
Formula Phish gave Cofense a campaign platform that stood out from traditional cybersecurity awareness initiatives. This campaign delivered a modernized approach to cybersecurity awareness communications.
A note from the designer
We wanted Formula Phish to feel less like a traditional cybersecurity campaign and more like an experience people would actually engage with and remember. The creative direction we took felt visually impossible to ignore.
Let’s Build Something Great Together
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