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Cofense - From Threat to Zero Integrated Marketing Campaign
Cofense is a globally recognized email security company focused on stopping phishing threats before they hit employees' inboxes. Following a successful Cybersecurity Awareness Month campaign, they wanted to keep the momentum going with a campaign focused on speed, accuracy, and remediation.
The Challenge
The cybersecurity industry requires careful thought and a creative approach to turning statistics into visuals that catch buyers' attention quickly. This campaign needed to be memorable for Cofense and stand out as a reason why Cofense sets the standard for email security and post-perimeter phishing defense.
Our Solution
We developed an integrated marketing campaign that included a landing page, a social media campaign, and paid media assets that promoted Cofense's authority in defending AI-driven phishing attempts. This campaign was a racing-inspired theme, symbolizing Cofense's speed at stopping threats that other platforms miss.
The Results
We successfully helped Cofense launch this extension of our Cybersecurity Awareness Month racing theme with a landing page and digital assets that promoted their message of being a leader in phishing defense.
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A note from the designer
We designed this campaign to feel like race day because when it comes to phishing defense, every second counts.
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