Blogs

If you ask any artist about their work, they’ll say they never think it’s truly “done.” There’s always room for improvement and little details that can be worked and reworked indefinitely.

Digital marketing at a first glance is a broad industry; however, there are a multitude of audiences that can be reached through various efforts and specific targeting. With the rise of social media in recent decades and heightened e-commerce numbers following the peak of the pandemic, agencies who take advantage of their audience segmentation have become the leaders of the pack.   

Over the past year, Azzur Group’s website went through a redesign and migration between Kentico MVC 12 and Xperience 13. The work put into the new site was a success for us, and in general as Azzur.com was later chosen as Site of the Year 2021 by Kentico XPerience in the B2B category! 

We’ve all heard the common saying, “Don’t Judge a Book by Its Cover.” Unfortunately, logos are judged by their cover every single day. All logos are subconsciously processed by the human brain at an incredibly rapid pace (as fast as 13 milliseconds!) [source], and must be made up of easily recognizable, meaningful arrangements of shapes, colors, and icons.  

A digital presence is incredibly important to reach an audience online. It can be daunting to put your meaningful messages out into the busy digital world when they can quickly be scrolled by. A partnership with a digital agency can put your mind at ease by reaching your audience with proven, tested solutions. In this blog, we’ll explore the 3 main tangible benefits of partnering with an agency that can greatly impact your business.

Life doesn’t slow down for anyone and time passes quickly in this digital day and age. Because of this, web design must make the best use of viewing time through balanced experiences which flow efficiently. Every web design project must be treated like an intricate puzzle with many pieces which require prioritizing and methodical arrangement to create a perfect picture.

LinkedIn gives companies the opportunity to recommend content to employees to post on their profiles in an effort to expand your brand’s reach. Learn about the benefits of using their Employee Advocacy feature and making the most of your most important resource: your employees.

If packages could talk, they’d have a lot to say about what’s inside. Unfortunately, inanimate objects are not likely to explain why you should purchase them. Instead, marketers are tasked with the very important job of designing packaging which clearly shows the personality of every product.  

Like it or not, social media is an essential part of marketing for anyone looking to connect with an audience. Businesses and organizations looking to build rapport with their own communities can find their audience on platforms like Facebook, LinkedIn, and Instagram; but are they all necessary? 

Billboards – they’re their own sort of sign language. They’re big, bold, in your face, and just about everywhere you look. From bulletins to vinyl, posters to painted, the variety and options seem limitless. So, how can advertisers make the most of their bills with the boards of their choosing? If you were to ask us, we’d point you to our handy-dandy 3-C Checklist for successful outdoor ads – Consistency, Cleanliness, and Creativity.

If you’ve ever wondered what makes big brands so beautiful, it boils down to their signature recipe – their brand guide. Without a detailed, up-to-date brand guide in place, a brand can become scrambled as eggs. This blog explores what exactly a brand guide entails, the harmful effects of trying to navigate the marketing landscape without one in place, and the clear benefits of creating and sticking to a brand guide.

If you were asked to define SEO, would you know what to say? There’s no shame in not understanding the complexities of something like SEO when you don’t live in it everyday. Still, you website is affected by SEO and even if you might not know how to describe or explain the subject, you know enough to know that you need it. 

For brands, staying in front of your audience through a consistent social media presence does way more than keep you top of mind. It strengthens your brand and its position among your followers—it drives loyalty. 

TikTok’s explosion onto the scene has changed everything we thought we knew about videos. The way they’re made, the way we consume them, and their impact on digital marketing and advertising has essentially been rewritten over the past few years.

Our content team had the chance to take part in the 3-day virtual marketing event recently for expert insight into all things marketing and advertising. We’ve compiled our insights below from the sessions we attended, and we’ll go from session to session to share our takeaways from Ad World 2021!

Have you ever wondered how designers create successful work? Creativity contributes to a branded materials’ success, but the execution of ideas, from start to finish, is what makes designs effective.