Blogs

As internet speeds get faster and internet user attention spans lower, video platforms like TikTok have exploded onto the scene and taken over the throne as the new king of social media.

All relationships take work from both sides in order to be successful, meaningful, and uplifting. This includes couples, close friends, family, and even marketing partnerships. In this blog, we'll explore 4 keys to a successful and healthy relationship between organizations and their dedicated marketing agency.

All too often, meteorologists are thought of as the only experts who can hold a successful career even if they aren't always "right.” Similarly, there is no "right or wrong" when it comes to design – but there are best practices that can be done in advance to make a piece of branded material more suited for the platform and audience it was made for. In this blog, we'll explore how three critical design and layout decisions are made – and why.

It’s no secret that we’re big fans of Kentico and their DXP, Kentico XPerience. We use it for our own website, and for many of our client’s sites as well. The platform is one of our favorite tools and our developers have worked hard to become experts with Kentico, its features, and implementation. You could say we kind of ‘eat, sleep, and breathe’ Kentico at Citro, and it wouldn’t be far from the truth.

The story of marketing is a long-winded history filled with cave paintings, market towns and billboards. It’s a tale of trade, and the journey towards progress and the Digital Age. Modern marketing is multidisciplined and varied. It draws from many schools of thought compared to its simple, humble beginnings.

When the Internet of Things (IoT) introduced the concept of data collection through online device connectivity, people joked about government taps and “Big Brother” tracking our every move. Even before the Internet of Things (or the Internet, for that matter), people were sharing stories of dystopian worlds where artificial intelligence and machine life had displaced humanity.

We do what we can when we can, occasionally with limited options or in restrictive scenarios; but then there are times when we can be our own worst enemy. For businesses, this can look like anything from making a Google My Business and calling it a day, to hiring a range of people to handle all of the components of your marketing.

We’re pretty sure we weren’t the only ones coming out of 2020 feeling like something, anything, had to change. The pandemic left a lot of people feeling sluggish, restricted, and isolated, and it wasn’t until we reached the end of it that things began to pick up in earnest. Small beacons of hope came in many forms including three COVID-19 vaccines, soft reopenings, and government aid.

Many of us can tell if a website looks great or if it came from the era of Geocities and Angelfire. Attractive site design is certainly a goal most have in mind when they're optimizing their online presence, but there is an element beneath the surface of aesthetics with an even greater impact on whether a potential user answers the burning question of ‘will they, won’t they?’ when it comes to your website.

Over the last several years, the shift in how businesses designed their customers’ journeys has been like going from analog to digital. It started in 2001 when Jeff Bezos first spoke about Amazon’s growth strategy and used the phrase ‘flywheel effect’ to describe the customer-centric business model dubbed the Virtuous Cycle. 

Demographics are a key component of planning and executing a marketing strategy. Social media marketing is no exception. You want to ensure your marketing campaigns are reaching your intended audience. While this may sound basic, building out a steady flow of relevant and timely content is tough - pair that with needing to diversify your assets across channels - and that little social media challenge just got a whole lot bigger! 

Back in 2020, Google announced their next update would take place in spring 2021. In November 2020, the company released more specific information—the update would occur in May 2021, Core Web Vitals would become ranking signals, and it would focus extensively on UX.

Have you ever visited a website and your eyes immediately focused in on something on the page? And do you know those Sarah McLaughlin animal commercials that make you cry and pull out your wallet?

Local SEO is a powerful tool, especially for small businesses. Everyday people search for local information: 4 in 5 consumers to be exact. This means if your business isn’t optimized for local SEO, then you could be missing out on 80% of potential customers.

Remember the experience of walking into a store and having someone help you find exactly what you’re looking for? This made the shopping experience feel personal and productive. Now, imagine if you could give your website visitors that same special treatment - except this personal shopper already knows what you’re looking for before you even do. Say hello to our AI-powered friend, Recombee!

Since the early months of 2020, digital innovation has taken off and every industry has had to adapt to current events, including financial institutions. To move forward, financial services have to embrace this digital disruption so they can continue to improve the customer’s experience.