Cybersecurity investments can be difficult to quantify. Prospective customers may understand the risks associated with phishing, but translating those risks into actual financial impact and demonstrating the value of reducing them is much more complicated. Cofense needed a tool that could take multiple business variables and calculations and turn them into an experience that was intuitive, credible, and easy for users to navigate.

Citro developed a custom interactive calculator that allows users to input information specific to their organization and receive a personalized assessment of potential phishing-related costs and ROI. Behind the streamlined interface is a sophisticated calculation engine that processes multiple variables while presenting the results in a clear, digestible format. The experience was designed and developed to integrate seamlessly into the Cofense website in Xperience by Kentico and brand while serving as both a useful educational resource and a powerful sales enablement tool.

The ROI calculator transforms a complex cybersecurity value proposition into something tangible and specific to each prospective customer. Instead of relying solely on broad industry statistics or sales messaging, Cofense can help organizations explore the potential financial implications using their own business information. The result is an engaging digital tool that supports lead generation, strengthens sales conversations and helps demonstrate the business case for investing in phishing defense.